Case study
Hypercurrent
Type : 
Digital Strategy
goal : 
Reboot online presence after a recent pivot
summary

Hypercurrent is Software-as-a-Service (SaaS) company that had recently pivoted. It has changed its product offering and its target segment. The company came to ExDigital to relaunch its digital brand and its online presence. After consultation with the company and several of its customers, our teams agreed to start with brand relaunch and a new corporate and marketing website.

01
overview

For a cloud software company, online visibility is essential for its growth. Hypercurrent needed not only to relaunch its products but to renew its digital brand identity to match its new direction.

02
approach

Our teams decided on a collaborative approach to planning.

Ex Digital joined on customer interviews and discussions with key stakeholders. Development was agile, with 2-week sprints.

“At first, we thought it was unusual for ExDigital to join some of our client meetings. But thanks to that approach, they really captured our values.”
03
results

The collaborative approach allowed our teams to review progress frequently, and to make micro-adjustments until the new digital properties truly captured the message and ambitions of Hypercurrent.

30%
Leads Increase
$10K
Savings Off CS Budget
10%
Increase in User Retention
04
conclusion

Our collaborative approach allowed our teams to surface the nuances and the details that create the optimal user experience for Hypercurrent’s customers.

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