Hypercurrent is Software-as-a-Service (SaaS) company that had recently pivoted. It has changed its product offering and its target segment. The company came to ExDigital to relaunch its digital brand and its online presence. After consultation with the company and several of its customers, our teams agreed to start with brand relaunch and a new corporate and marketing website.
For a cloud software company, online visibility is essential for its growth. Hypercurrent needed not only to relaunch its products but to renew its digital brand identity to match its new direction.
Our teams decided on a collaborative approach to planning.
Ex Digital joined on customer interviews and discussions with key stakeholders. Development was agile, with 2-week sprints.
The collaborative approach allowed our teams to review progress frequently, and to make micro-adjustments until the new digital properties truly captured the message and ambitions of Hypercurrent.
Our collaborative approach allowed our teams to surface the nuances and the details that create the optimal user experience for Hypercurrent’s customers.
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